The two sides of Leadership Branding
The work of leadership profiling entails both – the portrayal of the edifice and its continuous upgrading Every time I have seen vacancies for the Communications function solely harping on ‘Branding and PR’, I have cringed inside. The ask is so little. One of the earliest and best examples of Leadership Branding that we know of exists in popular folklore of Akbar and Birbal. The former is a king and a venerated leader, and the latter his sharp and witty counsel. As a court advisor to the king, Birbal not only adds sheen to Akbar’s popularity, but foundational strength to his leader’s rule. The instances are galore. He helps his leader understand the ground realities of his gemba . He comes to the rescue of those who may be suffering injustice at the hands of the leader. He educates and sensitizes his leader on the changing spirit of times, keeping Akbar updated with news and views. He even manages to prick the ego bubble that the leader sometimes lapses into. He does all this w...